Social Media Do’s and Don’ts, plus other TRENDING TOPICS

MC&A November Newsletter - Social Media Do's and Don'ts, plus other TRENDING TOPICS

Social Media

Social Media Do’s and Don’ts, plus other TRENDING TOPICS

Social Media Do’s

Have a Social Media Presence

It is important to have some sort of social media presence. The channel(s) you choose and the content you share will vary but start with the basics. Collaborate with your team on content that can be used to showcase your company core values which can be used to engage current and future clients.

Invest in Advertising

Social media platform, such as LinkedIn offer a robust advertising solution to help you focus on specific audiences. Whether you are looking to expand your reach and grow your page, or you want to focus on pure lead generation efforts, there are ads for you. You are in control of your budget, and you can maximize the amount of money you want to spend on either a specific ad, or a campaign.

Encourage Engagement

Give your audience plenty of reasons to follow you by sharing meaningful content across all of your pages. This could include helpful articles, free tools or resources, highlighting a recent client win or a new client you’ve been helping, employee highlights, videos with tips or Q&A and more. It is about Education and promoting the fact you are an industry leader.

Social Media Don’ts

Neglect your Pages

Your company should, at the minimum, have handles and pages claimed for Facebook, Twitter, and LinkedIn – even if you don’t plan on managing each of these channels. If you have an internal marketing team or work with an outside marketing agency, connect with the appropriate contact to ensure this process is prioritized. If you are working with a lean internal team, go through the process to claim and verify your pages. Claim custom URLs that are intuitive to your brand and consistent across all channels. Once you are set up, create a plan and stick to it. Manage content you are posting and when you plan to post and try not to deviate from the plan. Consistency is key, but do not post just for the sake of posting. Always make sure the content is meaningful and relevant to your audience.


Rather than taking a pure sales approach, focus on sharing meaningful content that resonates with your audience. This could include helpful blogs from your own site, relevant industry content from other sites, fun pictures to show off your company culture, videos with helpful tips, free tools and resources – the list is only limited to your imagination! Use the 80/20 rule when crafting page content – 80% should NOT be about you! Remember, Social Media should be engaging and meaningful, and foremost strategic. The question should not be “why should I do it”, it should be “why should I not”. The answer is simple!

NEW Addition: WHAT’S UP? Worth sharing to keep you in the know.

Excerpts provided by: publication through Benefits Alliance Group. Website links: Ministry of Health and Long-Term Care, Ontario; Health Canada

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